ZOA Energy
Soaring to the top 1% of Shopify stores with data-driven success.
Expertise
Audience Science, Creative, Strategy, Technology + Platforms
Industries
eCommerce
Faced with the challenge of quickly establishing an ecommerce presence, ZOA partnered with us to implement an agile, innovative strategy, resulting in a rapid ROI increase and propelling ZOA’s site traffic into the top 1% of all Shopify stores.
THE CHALLENGE
Seeking a fast track to online presence and market penetration.
Energized with a bold vision, ZOA, a fresh face in the plant-based energy drink sector, was poised to make waves in the bustling drinks market. ZOA’s goal was ambitious and clear: rapidly carve out an online presence and establish a well-optimized direct-to-consumer strategy, ensuring their all-natural energy drinks stand out and reach a wide, receptive audience.
THE STRATEGY
Turning insights into action with a multi-faceted strategy.
Our team used a data-centric approach, which allowed us to identify, engage, and measure ZOA’s ideal audiences, enabling laser-focused targeting and compelling messaging.
We crafted an integrated, dynamic strategy that blended website design, targeted media planning, sophisticated marketing automation, and a subscription model. This powerhouse combination was designed to supercharge ROI, forge deeper customer connections, and deliver results that would leave the competition in the dust.
THE SOLUTION
Propelling growth with a targeted strategy and seamless customer experience.
Starting with a Shopify Plus website, we created a design that encapsulated ZOA’s brand essence, integrating it directly with ZOA’s 3PL for seamless logistics. Next, we rolled out a multichannel paid media strategy to drive targeted traffic to the website.
To further refine audience targeting and messaging, we implemented a marketing automation solution using Klaviyo. Alongside this, we automated emails for customer education and subscription-based content using Recharge, providing a smooth customer service solution.
The final touch to our integrated DtC strategy was the implementation of a subscription model. This allowed ZOA to connect directly with their customers, selling energy drinks through recurring subscriptions, reinforcing their brand presence and customer loyalty.
THE RESULT
A swift rise to the top with cutting-edge D2C strategy.
Our innovative strategy catapulted ZOA’s site into the elite top 1% of all Shopify stores within just a week of launching the DtC strategy. ZOA’s CPA saw a significant decrease, resulting in a tremendous surge in ROI. Now, with the help of an Audience Science-driven strategy, ZOA thrives with a robust DtC presence that continually fuels growth.
