Allison leads with over 20 years of analytics and predictive modeling experience. She excels at finding measurement solutions to answer clients’ business questions. Allison oversees the Marketing Data Science, Media Analytics, AEP Strategy/Performance, Reporting, and Data Visualization teams. She has experience across multiple verticals Healthcare, Retail, Financial Services, CPG, DTC, B2B, etc. and brings new innovative tools and services to Amsive.
