Data Done Right

D.J. Willard is the Senior Director of Strategic Marketing at Priority Health. He leads corporate brand strategy, creative, and paid media across traditional, digital, and social media advertising. Since joining in 2019, he has increased paid media efficiency and led award-winning creative campaigns that have grown brand awareness and health plan enrollment. D.J. is a classically trained brand marketing leader having held multiple brand management roles at PepsiCo, Abbott Nutrition, and The J.M. Smucker Company. He also serves as a distinguished adjunct professor of Marketing at Davenport University and is the President of the Van Singel Fine Arts Foundation.

Joshua Jacobsen is an experienced partnership leader with a strong background in SaaS, MarTech, and healthcare. He currently serves as a Sr. Partner Manager at Freshpaint, where he drives strategic alliances and revenue growth. With years of experience managing high-impact collaborations, he is passionate about helping organizations leverage partnerships to achieve business success.

Craig Blake is a seasoned leader with over two decades of experience driving growth and success in the marketing industry. As a Healthcare Practice Leader at Amsive, he leverages data-driven strategies and a deep understanding of customer acquisition and engagement to help clients optimize their marketing ROI. Craig’s expertise spans digital marketing, direct marketing, SEO, and performance measurement, focusing on targeting the next best customer and delivering actionable insights.