This year, at INFIN 2025, I discussed lending strategies to win new customers, highlighting key developments in the lending and fintech space, along with insights for marketers to drive success in the evolving landscape.
This presentation covers major trends such as the ongoing impact of “Buy Now, Pay Later” (BNPL) on traditional lenders, generational shifts in lending preferences, and the importance of optimizing digital and local marketing strategies. It dives into how new audience behaviors, especially among Gen Z and millennials, are transforming customer acquisition, emphasizing digital platforms like social media and mobile apps over traditional channels.
In today’s competitive market, marketing teams are urged to adopt flexible, data-driven strategies and prioritize local SEO to stay visible in “near me” searches. With lending options diversifying, adapting to consumer needs across age groups and leveraging targeted messaging has become crucial. These trends underscore the need for continuous adaptation to both digital advancements and evolving audience expectations in the lending industry.
Check out the presentation to learn more!
Explore how you can improve Gen Z acquisition with these tactics, or let’s talk about achieving more for your marketing—and your business.
