Christian Care Ministry

Converting funnel complexity into lead-boosting wins.

Expertise

Audience Science, Digital Media, Strategy

Industries

Healthcare

Explore how Amsive’s multichannel mastery and innovative targeting led to significant growth in leads through brand-focused, upper-funnel strategies.

+20%

increase in overall leads

+22%

increase in New Joiners

+78%

increase in search volume

THE CHALLENGE

Scaling lead growth in a saturated market

In a competitive medical cost sharing landscape, Christian Care Ministry faced the difficult task of needing to quickly increase lead targets in the short-term, while also lowering their overall cost per lead (CPL).

This challenge demanded an aggressive increase in scale while improving both qualified lead conversion rates, and New Joiners (NJ) acquisition efficiency.

Facing rising costs and an increasingly saturated market, Christian Care Ministry tapped into its long-standing relationship with Amsive to reach and engage the right audience while improving cost efficiency.

THE STRATEGY

Brand awareness and programmatic precision.

Amsive’s strategy focused on driving search demand through a combination of brand awareness and programmatic CTV, video, and display.

Brand search campaigns were planned to amplify overall visibility to improve the enrollment of New Joiners. In order to more accurately reach high-intent audiences, we improved negative keyword lists and refined geographic targeting. We also focused on precise targeting, using audience models and years of testing to ensure we reached the right people, such as those aged 65+.

THE SOLUTION

Smarter spend. Wider reach. Outsized results.

Amsive implemented our data-driven multichannel strategy to maximize Christian Care Ministry’s reach while optimizing spend. By boosting brand awareness campaigns, we drove more brand search demand, ensuring higher engagement at a lower cost per lead.

By layering multiple programmatic channels—including CTV, native advertising, and video—to dynamically engage potential New Joiners, we significantly improved down-funnel conversion rates.

This multichannel approach, combined with advanced automation tools, allowed us to efficiently scale the campaign. This led to meaningful results, including increased New Joiners, lowered cost per lead, and overall brand demand.

THE RESULTS

Data-led innovation for market success.

The strategy created for Christian Care Ministry drove a significant increase in leads and new joiners, while maintaining overall cost efficiency.