East Coast Mid-Tier Bank
Data-drivenfinancial services marketing.
Expertise
Audience Science, Digital Media, Direct
Industries
Financial Services
When a mid-tier East Coast bank faced a make-or-break moment in escalating customer engagement and ROI, they turned to us. Deploying our proprietary Audience Science™ approach and razor-sharp multichannel tactics, we catalyzed staggering growth and loyalty, reinforcing our status as trusted innovators in this space.
316%
INCREASE IN MROI
153%
LIFT IN ACTIVITY OVER CONTROL
1.75X
INCREASE IN CHECKING DEPOSITS
THE CHALLENGE
Enhancing engagement and integrating cross-selling solutions.
An East Coast mid-tier bank aimed to enhance customer engagement from the outset of onboarding and sustain it throughout their entire journey. The bank sought to effectively connect with customers and skillfully cross-sell using targeted multichannel messaging. Their goal was to increase loans, deposits, and overall engagement while simultaneously reducing costs.
THE STRATEGY
Unlocking banking success with optimized media analytics.
We utilized our Audience Science approach to tackle the intricate financial services marketing landscape, optimizing media investment and enhancing marketing performance. This cutting-edge method offered valuable insights by leveraging proprietary data and machine learning techniques.
The implementation of our Audience Science strategy led to the precise identification of target audiences and a more than 300% increase in ROI. By adopting this strategic approach, the bank gained a competitive advantage, engaging the most relevant audiences, fostering growth, and cultivating customer loyalty.
THE SOLUTION
Enhancing engagement and visibility with multichannel messaging.
Leveraging our innovative Audience Science method, we crafted a data-driven plan for the bank. We isolated real-time sales opportunities by developing a customer audience strategy using enriched customer data and banking activity analysis. We created cross-sell and upsell models focusing on each household’s most profitable products and services.
Our cohesive multichannel messaging strategy ensured seamless customer communication across direct mail, email, and display ads, enhancing visibility and engagement. By measuring the resulting engagement and new accounts, we confirmed the success of our solution through a significant increase in MROI.
THE RESULTS
Superior marketing performance and increased deposits in banking.
With Audience Science, we achieved remarkable results, including a 316% increase in MROI and a boost in new checking deposits, leading to tangible growth for the bank.
316%
INCREASE IN MROI
153%
LIFT IN ACTIVITY OVER CONTROL
1.75X
INCREASE IN CHECKING DEPOSITS
