Keene State College
Driving student interest with dynamic digital marketing
Expertise
Audience Science, Digital Media, Social, Strategy
Industries
Education
Discover Amsive’s audience-led approach to elevating program interest, visibility, and engagement across a comprehensive multichannel mix.
+129%
Website Traffic YoY
+69%
RFI Conversions YoY
THE CHALLENGE
Boosting online traffic and interest.
Founded in 1909, Keene State College in New Hampshire is a well-known educational institution. It sought to increase yearly request for information (RFI) conversions and improve visibility for its dozens of degree programs.
However, Keene State College faced declining web traffic, just as it needed to attract and engage with prospective students more efficiently.
THE STRATEGY
Engaging unique audiences with crafted creative.
To address these challenges, Amsive held discovery sessions with Keene State to understand their vision, leading to a strategy focused on paid media and creative services to drive reach and engage high-value prospects.
Tailored assets targeted prospective students and parents, while expanded keyword strategies highlighted top programs and simplified transfer processes.
The team refined ad copy for improved efficiency and restructured Facebook campaigns to address both audiences effectively. Social segments used customer data, publisher interests, and look-alike audiences to maximize engagement.
With a flexible approach, Amsive seamlessly pivoted investments across platforms, optimizing campaign performance and focusing on strong lower-funnel results. Through continuous improvement, Amsive ensured Keene State’s digital investments met goals and delivered measurable impact.
THE SOLUTION
Innovative paid and social tactics for RFI growth.
Amsive used data-driven insights to create campaigns that not only boosted Keene State’s visibility but also meaningfully engaged its audience. With advanced platforms and carefully tailored messaging, we crafted paid media strategies that connected with specific audience segments in a way that felt personal and relevant.
At key times, we introduced TikTok and YouTube into the mix, opening doors to untapped audiences and bringing the college’s vibrant campus culture to life. These campaigns showcased Keene State’s key achievements while using precise targeting to reach the right people at the right time.
By continuously optimizing and testing, we kept the campaigns performing at their peak, staying ahead of shifts in audience behavior and market trends. This thoughtful approach helped Keene State share its story with the people who mattered most.
THE RESULTS
Amplified growth across key metrics.
Amsive’s strategic initiatives drove measurable success for Keene State College, delivering strong performance across their RFI and visibility goals.
The campaigns introduced two new digital channels and leveraged four distinct creative themes to effectively engage both prospective students and their parents. These achievements reflect the strength of Amsive’s collaborative approach and ability to translate data-driven insights into impactful strategies.
By fostering an open and collaborative relationship as a trusted marketing partner, we’ve been able to deliver consistent results while positioning Keene State College’s digital strategy for future growth.
+129%
Website Traffic YoY
+69%
RFI Conversions YoY